– Mine and leverage opportunities for strategic alliances with referral doctors.
– Conduct market survey to identify the new entrants in the market, competitor activities and brand recall of the organization.
– Analyze the information and identify the strengths, weakness, opportunities and threats of the organization.
– Identify the area or the specialty that needs to be focused either through live workshops, CME programs, conducting clinics etc.
– Preparing business plan & marketing budget with proper execution.
– Critically review the performance in terms of market share, number of CME & other programs conducted, increase in number of referral doctors, healthcare facilitators, and corporate activities to achieve the desired targets.
– Ensure detail study of the doctors, hospitals, corporate & PSUs in and around the City.
– Hire BD representatives and set performance objectives for team members and monitor performance on regular basis
– Monitoring & evaluating the performance of Marketing Team by guiding them to move in proper direction, also with necessary training when needed.
– Attend industry functions, such as association’s events and conferences, and provide feedback and information on market and industry trends.
– To identify & building relationship with key Healthcare Facilitators & generating sustainable business from them.
– Collect information about all the existing doctors in the territory and build rapport for direct patients’ referral.
– To create new leads & aggressively grow & retain the market share
– Develop and implement initiatives to build Rainbow brand in the region
– Work with technical staff and other internal colleagues to meet Consultant needs/expectations.
– Coordinate and Monitor the seminars and wellness programs conducted by focusing on key activities that would lead to conversion such as:
– To market information on unique surgery performed/ latest developments at hospital.
– Promotion of new line of Treatment facilities added leading to more footfalls.
Educational Qualifications:
– MBA in Marketing
Work Experience:
– 10 – 15 years of experience in Health Care Industry
– Exposure to Domestic markets and regulations
– Sound knowledge of healthcare industry
– Excellent leadership and presentation skills to conduct high level meetings.
– Good Communication and Team Management Skills
– Negotiation and Influencing Skills
– Demonstrated ability to drive process improvements and achieve operational goals.
Expected Deliverables:
– Cluster Penetration and Expansion
– Rise in footfalls from referral doctors
– Design and Execution of Marketing Campaigns/ Workshops etc.
– Team Management and Development
NICU-Staff Nurse
Nursing
Kinder, Bangalore
B.Sc. Nursing / GNM with NICU certification.
Senior Executive / Assistant Manager – Referral Marketing
Business Development
Kinder, Bangalore
– Candidates who are very energetic and passionate about sales
– Having good skills in doctor relationship management
– Having good knowledge of hospital marketing especially referral sales
– Candidate who is working in Whitefield, Mahadevapura, Marathhalli and the surrounding area would be preferred
– Work geography would include local and outstation markets
Minimum 1 year of relevant work experience
